Recently Butler University took a closer look at their badge issuance solution. When they learned that they had an opportunity to both streamline the time and save money in the process they were ready to explore the possibilities. The results were dramatic, as the case study below demonstrates.

The Challenge

On the Butler University campus, your student ID is your all-access pass into the library, athletic center, and usually your next meal. When incoming students register, they receive the laminated photo cards and carry them with them at all times. Loaded with “Dawg Bucks,” their student ID cards act like debit cards for purchases at campus dining spots, some select off-campus restaurants and the campus bookstore.

During high-volume new student registration – when hundreds of students need cards in a short timeframe – fast ID card creation is critical. When cumbersome printing slowed the process, Butler began looking for a better way. Previously, card creation required a two-step process to print and then laminate, adding up to considerable time for each card.

“A separate laminate step added about 45 seconds to creating each ID card, which was unacceptable when we were trying to process 200 students in a couple of hours,” said Eddie Marsh, systems analyst. “When you’ve got mom, dad, grandma, grandpa, brother and sister waiting with the student, it’s high-stress for us if printing is slow.”

Cards also didn’t last as long as the typical student’s college career. Less than halfway through their four years on campus, the cards would begin fading under normal use and printed dye bled onto wallets.

The Solution

In a trial, Zebra’s ZXP Series 7 card printers performed with the speed that Butler needs for high-volume printing. “When I first saw the Zebra printers, I was really impressed with the speed,” said Theresa Hilliard, who handles ID cards and vehicle registration at Butler.

Beyond faster printing, the ZXP Series 7 card printer provides photo-like printing and ease of use. It automatically adjusts to the thickness of the card, and ribbon loading takes just a few seconds. Critically, the ZXP Series 7 integrates printing and lamination in one step, reducing the overall time to print the barcoded, magnetic stripe cards.

Butler deployed the printers well before new student registration. While two printers reside normally in the campus police department, the university brings them to a more central location for registration, requiring wireless network printing. When Butler needed help connecting printers to a sub-network for registration, Zebra’s tech support team quickly rewrote the print drivers to get the printers to communicate with the network.

Results

For new student registration, integrated printing and lamination gives Butler University back approximately 45 seconds on every card. Across 200 students, that saves 2.5 hours, allowing staff handling registration to complete the process sooner. By increasing the ribbon per roll capacity from 250 to 750, the staff spends significantly less time replacing ribbons and more time helping students.

Marsh also says that the ZXP Series 7 printers are ready to go when turned on, without the warm-up time required of previous printers. All-in-one printing and lamination likewise saves the university on supply costs.

With a magnetic stripe and barcoding, Butler University’s ID cards work hard for students. The cards printed on the ZXP Series 7 printers are proving to be more durable over time – a critical requirement for the high usage students put them through. With digital printing, color photos don’t fade and printed dye doesn’t wear off or transfer to wallets, creating longer-lasting identification cards for students and campus staff.

“We’ve been really happy with Zebra,” Hilliard said. “When someone comes into our office for a replacement card, the printer is ready to go and we have their cards right away. They comment, ‘That was fast!’”

If a solution as simple as that can make such a dramatic difference in the results, as well as save money in the long run, imagine what that could mean for you!

With over 40 years of combined industry experience, ADVANTIDGE has been helping institutions around the world create secure, cost-effective identity management solutions featuring easy-to-use ID card printers. As one of the top distributors for the industry’s most respected ID card product manufacturers, ADVANTIDGE is committed to ensuring that every client receives the right ID products for their specific needs.

Today, businesses of all sizes choose ADVANTIDGE because our ID card systems deliver guaranteed reliability with personal attention from qualified account managers. We take pride in our 360-degree approach to complete customer satisfaction while our end-to-end ID card solutions help clients protect physical and intellectual assets in today’s digital age. Whether you issue hundreds or millions of ID badges each year, count on ADVANTIDGE to help you conduct business productively and efficiently. Contact us today.