How RFID Readers Can Perfect the Vacation Experience

A major ski resort installed large RFID-enabled gates at each mountain access point, allowing guests wearing an RFID ski pass to ski through the gates while RFID readers collected the ID number and sent it to a database tied to the guest’s profile. The profile was immediately displayed on a weatherproof computer monitored by a staff member stationed at the lift, providing the guest’s photo, name, age, and product purchased. The new, streamlined process reduced the time guests waited in line to reach the top of the mountain and start their day on the slopes. The system worked so well, the IT department decided to extend usage of the RFID ski passes to allow guests to use them at the resort’s restaurants.

RFID Readers Ski Resport

“We wanted to give our guests the convenience of locking their wallets and credit cards in their guest room and using the ski pass for more than just mountain access.”

The idea seemed perfect except for one giant obstacle. The existing readers were around $450 each, which put the project over budget. In addition, the readers were serial devices that would not work with the MICROS  POS terminals located in the restaurants. Although RFID was the right approach, the level of technical sophistication provided by the ski-pass RFID readers was overkill for the resort’s restaurants and the team began researching less expensive options. They found the perfect solution with RF IDeas pcProx card readers.

“The RF IDeas readers were compatible with the specs of the existing RFID media that we already had in place but the price would be significantly less than the readers used in the resort.”

Wearing their lift pass, guests could purchase meals at any of the resort’s restaurants and on the way out, would simply either tap the pass on the pcProx reader mounted near the cash register or keep it on their jacket and stand next to the reader.

The resort initially purchased about 30 pcProx readers to test the concept. Today, they have an installed base of over 100 pcProx 13.56 MHz (RDR-7581AKU) readers and 80 pcProx Plus (RDR-80581AKU) readers.

BENEFITS: Excellence in guest service and satisfaction

  • Keeps the line moving: Guests can now autofill their information rather than having to enter it manually, which greatly reduces the time it takes to fill out a rental contract.
  • Lets new employees hit the ground running: In the ski industry, employees are often seasonal. The RF IDeas solution was so easy and intuitive, employees picked it up quickly and with no training.
  • Increases sales potential: Although formal research hasn’t been performed, they feel there is likely an increase in retail and food and beverage sales since the implementation.
  • Reduces cost: The resort’s previous readers cost about $450.00 each, compared to the RF IDeas readers they deployed, which cost about $150, saving the company $54,000 for the entire project.
  • Ensures security and PCI compliance:  The ID number on the ski pass is sent to an encrypted database, protecting the guest’s credit card information and virtually eliminating credit card theft.
  • Deploys quickly and easily: The pcProx readers are virtually plug and play. “It’s seriously idiot-proof.”

“RF IDeas has been a good asset to our company. The readers have been a great addition and we were definitely happy to find it. In fact, we’ve had a number of ski resorts get in touch with us and ask about them and we’re happy to oblige.”
Solid technology, unsurpassed quality, and partnering with the best integrators in the industry allow AdvantIDge to provide solutions that add quantifiable value to its customers. AdvantIDge offers a wide variety of all of the card printer systems, or other visitor management devices, to fill any of your asset tracking, visitor management, or identification card needs. From card printers and supplies for issuance, through to badge clips and other peripherals to put them into your users hands. With more than 40 years of combined industry experience, we’re ready to help you achieve your identification goals. For specific information please contact our Sales department at [email protected] or call 310-596-4063 for more information on this update, we provide excellent customer service!